Sunday, August 13, 2006

Small Business Money-making Tips of the Day

Google Adwords Tip #1 Broad Matching
If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads will appear when users search for tennis and shoes, in any order, and possibly along with other terms.
Google Adwords Tip #2 Phrase Matching
If you enter your keyword in quotation marks, your ad will appear when a user searches on the phrase tennis shoes.
Google Adwords Tip #3 Exact Matching
If you surround your keywords in brackets-such as [tennis shoes]-your ads will appear when users search for the specific phrase tennis shoes, in this order, and without any other terms in the query.
Google Adwords Tip #4 Negative Keyword
If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes.
Google Adwords Tip #5 Add Plural From to All singular keywords
Maximize the number of keyword phrases you’re bidding on. After you’re done brainstorming your keyword list, add the plural form to each and every singular keyword phrase (where it makes sense grammatically to do so).
Google Adwords Tip #6 Optimize Optimize Optimize
Include keywords in both quotes “dog house” and brackets [dog house] for all key phrases longer than one word. Use negative keywords where necessary. For example, if you’re selling dog house plans, it might make sense to include the negative keyword -free so that your ad won’t show up when someone searches for “free dog house plans”.

Michael Epstein, Small Busines Marketing Consultant MSE Marketing Systems, Sharon, MA 508.259.1987


At 3:11 AM, Anonymous Anonymous said...

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Follow these free tips and you won't go far wrong - that brand new BMW or Mercedes might just be around the corner!!


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